Living in a Transparent World | Michael Hyatt.
He concludes the post this way, writing about the publishing industry, but applicable to all of us:
- Commit to total transparency. Because of technology, you don’t really have a choice. You might as well embrace it now; it’s a much easier way to live. You will never have to worry that someone is going to discover something about you that you don’t first reveal.
- Be the first to “air dirty laundry.” If you break the news, you control the story. For example, one of my authors was recently arrested. He made an honest mistake, and it could have happened to anyone. But he immediately blogged about it, and took the wind out of the media’s sails. No one could accuse him of covering it up, and the story quickly died.
- Understate the facts. Get in the habit of “rounding down.” Don’t inflate the numbers. If you say that you have 10,000 unique visitors a month, and the person double-checking your claim discovers that you actually have 10,970, your credibility goes up. The opposite is also true.
- Manage others’ expectations. The bigger the gap between what people expect and what they get, the bigger the WOW they experience. By the way, this is the dirty little secret of big royalty advances. I have seen many, many best-selling books be perceived by publishers as a failure simply because they paid the author more than the book recouped.
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